Woven Money

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About the client

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Services used

About the case study

Most people find it difficult to understand and manage their credit card debt. This was the exact problem founders of Woven Money wanted to tackle with their startup. Their idea was to take the financial management insights gained from working with industry giants – like Amazon and Capital One – and use a gamified approach to help everyday people understand and manage their credit card debt.

Supporting their ambitious goals, the Codewalla team stepped in with the technical capabilities and know-how. Codewalla partnered with the founding team of Woven Money to build the mobile app Credit Crush. The Codewalla and Woven Money teams learned a lot from one another while building the product; the Codewalla team had to navigate a highly regulated fintech sector, and the Woven Money team understood the nuances of mobile development. And with this expanded understanding, the Codewalla team was able to execute the idea, design the game and build an MVP within six months.

A sound monetization model coupled with a strong socially enabling mission of Woven Money and Credit Crush attracted investors, and Credit Crush was acquired by Peer Street pre-launch. Backed by VC firms like Andreessen Horowitz, Thomvest Ventures, and Alpha Square Group, Peer Street and Credit Crush have continued to grow. And Credit Crush continues to help its users understand, manage, and pay off their credit card debt with an interactive gamification approach.