OwnIt

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ownit (1)

About the client

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  • Industry​: ABC Platform
  • Location​: XYZ
  • Client since​: 2000

Services used

  • Web development​
  • Mobile development​
  • Technical support​

About the case study

OwnIt was Codewalla’s second venture in the fintech space, combining their experience and expertise in fintech and proptech to build the product. OwnIt was part of Codewalla’s Startup Accelerator program, where the Codewalla team lent technical leadership, resources, and expertise to OwnIt founders.

The idea behind OwnIt was to bring together users’ financial information and information from the real estate industry to help them plan and buy their homes. And as the product connects to people’s financial data, the app required expertise in advanced highly regulated technologies, which the Codewalla team brought to the table.

OwnIt brought mortgage banking expertise to its end-users, calculating how far users are from buying a home by collectively analyzing their financial information and real estate goal. Users are assigned an OwnIt score (a branded metric) - between 0 and 100 - to let them understand how far away they are from buying their dream home. The app also helped its users track their finances and real estate dynamics, allowing them to stay on top of their real estate goals and work towards achieving them.

This was an ambitious product as it combined insights from the state of the art finance and real estate platforms. MX (for financial information), CRS (for credit score), and ATTOM (for real estate information) are the three databases used to calculate the OwnIt score and how far away people are from their real estate goals.

This was a very complex product in one of the highest-regulated industries. But the Codewalla team was able to design, build, execute and bring to market an MVP in a short time frame while working with a limited budget. And since housing is a basic need, people will always have real estate goals and will look for insights into whether or not their dream is achievable, making OwnIt a much-needed product.